WHY ADVANCE?
ADVANCE ACTIVE DEFENSE protects your pet from the inside, with scientifically proven ingredients that help maintain healthy intestinal microbiota, which is key to having good defences.
Advance Puppy Medium is a complete and balanced pet food, specifically formulated for meeting the nutritional needs of medium breed puppies (from 1 to 12 months, and between 10 and 30 kg at adult weight), as well as pregnant and lactating medium and large breed bitches.
The food is easy to digest and contributes to normal brain and vision development, and to the optimum growth of bones, thanks to omega 3 fatty acids, vitamins and minerals. Nucleotides are incorporated to help maintain the natural immune response.
The kibble is a smaller size to fit a medium puppy’s mouth.
ADVANCE is the only brand that includes nucleotides in the same proportion as those found in maternal milk.
Nucleotides are compounds that are beneficial for your puppy’s health, as they are part of the genetic material of cells and are necessary for:
Our ACTIVE DEFENSE recipe, with scientifically proven ingredients, helps to protect your pet from the inside
PREBIOTICS
PROBIOTICS
FIBRE
AGE OF THE PUPPY
| ADULT WEIGHT | 1 TO 2 MONTHS | 2 MONTHS | 4 MONTHS | 6 MONTHS | 10 MONTHS | 12 MONTHS | >12 MONTHS |
| 10kg | Ad libitum | 115 g | 160 g | 170 g | 170 g | 170 g | Adult Medium |
| 15kg | Ad libitum | 160 g | 215 g | 230 g | 230 g | 230 g | Adult Medium |
| 20kg | Ad libitum | 170 g | 260 g | 285 g | 290 g | 285 g | Adult Medium |
| 25kg | Ad libitum | 200 g | 310 g | 335 g | 340 g | 335 g | Adult Medium |
| 30kg | Ad libitum | 220 g | 345 g | 380 g | 395 g | 390 g | Adult Medium |
PREGNANCY
| WEIGHT | Up to 4 weeks (ACTIVITY +) | Up to 4 weeks (ACTIVITY ++) | From 5 weeks (ACTIVITY +) | From 5 weeks (ACTIVITY ++) | LACTATION |
| 10 kg | 135 g | 160 g | 200 g | 225 g | Ad libitum |
| 15 kg | 180 g | 220 g | 275 g | 315 g | Ad libitum |
| 20 kg | 225 g | 270 g | 355 g | 400 g | Ad libitum |
| 25 kg | 265 g | 320 g | 425 g | 480 g | Ad libitum |
| 30 kg | 305 g | 365 g | 495 g | 560 g | Ad libitum |
| 30-50 kg | 305-445 g | 365-540 g | 495-770 g | 560-860 g | Ad libitum |
| 50-70 kg | 445-570 g | 540-690 g | 770-1025 g | 860-1145 g | Ad libitum |
At Advance, we prepare our recipes with high-quality ingredients to ensure good nutrition.
Our Puppy Medium recipe is made with chicken as the first ingredient, which we incorporate unprocessed into the recipe, cooking the meat in its own juices. Chicken is an excellent source of protein and essential amino acids for the maintenance of tissues and good muscle condition.
From the first month of life, a puppy begins to reduce its consumption of its mother’s milk and starts eating food adapted to this life stage. From this age, the recommendation is as follows:
The total amount of puppy food should always be adjusted according to the product’s feeding guide. If in doubt, the pet parent should consult their trusted veterinarian.
The daily amount depends on the puppy’s age, expected adult weight, size, activity level and the energy content of the food. We always recommend checking the feeding guide on the packaging of the relevant Puppy recipe and weighing the portion, as the amounts vary between Puppy Mini, Puppy Medium and Puppy Maxi.
Puppies need more energy and essential nutrients for growth and development than adult dogs, and puppy food is specifically formulated for this life stage.
That is why the Advance Puppy dry food formula helps to:
Each puppy’s nutritional needs vary according to the size it will reach as an adult. That is why Advance Puppy provides the ingredients needed for the puppy to develop healthily, supporting its growth and stimulating the body’s immune response.
In addition, Advance Puppy contains kibble adapted to the size of the puppy’s jaw: Mini for dogs up to 10 kg, Medium for dogs weighing 10 to 30 kg and Maxi for dogs weighing more than 30 kg as adults.
You can give your puppy dry food, wet food or combine both through mixed feeding or mix feeding, provided that the food is complete, balanced and suitable for puppies. Follow the recommended amount in the feeding guide on the packaging and choose the option your puppy accepts best. If you combine dry and wet food, adjust the total portion to avoid overfeeding.
At Advance, wet dog food belongs to the Advance Veterinary Diets range. Therefore, before offering it to a puppy, check the label to confirm that it is suitable for its age and needs. Consult your veterinarian if you have any doubts.
The answer depends on the pet’s expected adult size. According to the feeding recommendations provided on Advance products, Mini dogs switch to adult food after 10 months, Medium dogs from 12 months onwards and Maxi dogs after 15 months.
The change should be made gradually, progressively replacing the Puppy food with adult food. Follow the instructions on the packaging and consult your veterinarian if your dog experiences digestive discomfort.
The Advance dry puppy food range includes:
The choice depends mainly on the puppy’s expected adult size and whether the puppy has a sensitivity addressed by the recipe.
Advance puppy food is a complete and balanced food formulated to meet puppies’ nutritional needs during growth. It includes high-quality, easily digestible ingredients, as well as nutrients such as:
Advance dry food kibble is also adapted to the size of a puppy’s jaw: mini, medium or maxi.
The Advance Puppy Sensitive Care recipe, which is also part of Advance’s puppy range, is designed for animals with sensitive digestion. Its recipe is made with rice and salmon as the only source of animal protein. It contains no ingredients with gluten, soya or egg and helps maintain healthy skin and a shiny coat thanks to omega-6 and omega-3.
Advance combines a formulation specifically adapted to the Puppy life stage and expected adult size, animal protein as the first ingredient, and a nutritional approach focused on the dog’s growth, development and defences. The recipes have been developed by experts in veterinary nutrition and are complete and balanced.
In addition, Advance Puppy features Active Defense technology, an exclusive feature of our brand. It is a formula enriched with prebiotics, probiotics, fibre and immunoglobulins that help support the dog’s defences, promote a healthy intestinal microbiota and protect from within. Advance puppy food contains no artificial preservatives or colourants.